Lidl? Say it the way you like, ja?

By: Andrew Boardwine, Morning News

FLORENCE, S.C. – Lidl, a German-based grocery chain, will be opening its new Florence location later this month after nearly a year of construction.

One of the most frequent questions from Pee Dee natives does not have to do with the contents of the super market, but rather the pronunciation of the store’s name.

Is it Lid-uhl, Ly-duhl or Lee-duhl?

The correct answer is yes.

Depending on your location, “Lidl” can be pronounced different ways. For example, places in the United Kingdom pronounce the store chain as “Lid-uhl.” Germany, where the store originated, pronounces the store as “Lee-duhl.”

Chandler Ebeier, spokesperson for Lidl, said that Lidl US LLC will pronounce the name as Germany does.

“There are many different pronunciations, but at Lidl US we pronounce it like “Lee-duhl, rhymes with needle,” Ebeier told The Morning News.

Lidl will still accept customers even if they pronounce the store’s name wrong.

The store, at 2205 W. Palmetto St., will open its doors at 8 a.m. immediately following a ribbon cutting at 7:40 a.m. Thursday, May 24. The Florence store will be Lidl’s 12th location in South Carolina.

Customers will be able to take advantage of get-them-while-you-can grand opening special offers at the new store. The first 100 customers to arrive will receive a wooden coin for a chance to win up to $100 in Lidl gift cards.

The store will be open from 8 a.m. to 9 p.m. Monday through Sunday.

Lidl operates more than 10,000 stores in 28 countries. Lidl first established its U.S. headquarters in Arlington County, Virginia, in June 2015 and currently has stores in six U.S. states.