Membership in the Greater Florence Chamber of Commerce has soared since the beginning of 2021. In the month of March alone, the Chamber has signed up 16 new members, said Jay Lavrinc, Director of Membership Relations. “Most of them are small businesses; most are female, minority-owned businesses,” Lavrinc said. “I find that interesting and refreshing. Most of these business owners are in their thirties.” He said many of them are in some type of medical field and have gotten their certification and want to branch out on their own. He said small-business owners see the benefit of becoming members of the Chamber with networking being one of the biggest benefits. He said many the smaller businesses do not have large advertising budgets and the chamber exposure is helpful to them. Lavrinc said the chamber gets about 4,000 hits a month on its website. Information about the Chamber, its members, and things important to them go out in chamber newsletter, which reaches about 1,700 people, Lavrinc said.
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