Ribbon Cutting: Fit4U


Article/Photo Credit: Matthew Robertson, The Morning News

“FLORENCE, S.C. – Florence bras and lingerie shop Fit 4 U conducted a ribbon cutting Wednesday to mark its return to the Greater Florence Chamber of Commerce.

The nine-year-old business specializes in personal fittings for bras and more, proprietor Patsy Evans said.

“I do more than fitting,” Evans said. “I train women how to wear bras. We just missed about 50 years in training our young people and ladies how to wear bras and put pressure on the body and ribcage, shoulders – we talk about all those things. That’s my mission.”

The shop offers many hard-to-find sizes.

“We have a lot of teenagers coming in. We have a good bit of referrals from people like Catherine’s,” Evans said. “We go up to an N cup, and I was looking at an order yesterday, and they’re marking Os. Cups are really getting big, because women are getting bigger.”

Evans said that a properly fit bra can help women not only with comfort issues but health-related problems as well.

“I do have some referrals from physicians – women who are looking at back and neck surgery – and they send them here to see if we can help in that line to keep from having surgery,” Evans said. “Sometimes it works.”

Fit 4 U, located at 2015 West Evans Street, Suite G, is open from 10 a.m. to 6 p.m. Tuesday through Friday, 10 a.m. to 4 p.m. Saturday and by appointment when necessary. The store’s phone number is 843-665-2005.

“I’m just trying to teach people in my small part of the world how to wear bras and take care of them,” Evans said. “Don’t put them in the washing machine. Don’t put them in the dryer. Handle them very gently.”

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