TikTok for Small Business Workshop

TikTok remains one of the only platforms where small businesses can still earn meaningful organic reach without an ad budget. Despite this, most owners either avoid it entirely or approach it without a system, burning time on content that doesn’t compound. This session breaks down a practical, low-gear approach to TikTok built for time-strapped small business owners: how to structure a video that actually holds attention, which formats fit your comfort level and bandwidth, what to track (and what to ignore) in your analytics, and how to turn views into findable, credible leads rather than just vanity metrics. Participants will leave with a format they can film this week, a repeatable video structure, and a clear first goal for getting started or leveling up their existing account. This in-person workshop is free to attend, but registration is required.