Lidl, a German supermarket chain, will celebrate the grand opening of its Florence location on Thursday, May 24.
Lidl, at 2205 W. Palmetto Street, will open its doors at 8 a.m. immediately following a ribbon cutting ceremony at 7:40 a.m. The Florence store will be Lidl’s 12th location in South Carolina.
Customers will be able to take advantage of get-them-while-you-can grand opening special offers at the new store. The first 100 customers to arrive will receive a wooden coin for a chance to win up to $100 in Lidl gift cards.
Shoppers can also sample an array of Lidl’s products and get a complimentary Lidl reusable bag, while supplies last. The store will also host games, activities, prizes, special deals and giveaways through the grand opening weekend.
Lidl prides itself on an “easy-to-shop” layout, award-winning wines, fresh baked good, healthy, sustainable choices, and top-quality products. According to a release, about 90 percent of the groceries at Lidl will be “exclusive brand products.”
The new grand opening comes shortly after a study from the University of North Carolina Kenan-Flagler School of Business found that Lidl could save shoppers up to 50 percent on their groceries when compared to prices of other nearby retailers, according to the release.
The store will be open from 8 a.m. to 9 p.m. Monday through Sunday.
Lidl operates more than 10,000 stores in 28 countries. Lidl first established its U.S. headquarters in Arlington County, Virginia in June 2015 and currently has stores in six U.S. states.