Brand-design studio holds ribbon cutting in Florence

By: Andrew Boardwine

FLORENCE, S.C. — Townsend TM joined ambassadors from the Greater Florence Chamber of Commerce to celebrate the business’s new chamber membership with a ribbon cutting Wednesday morning.

Townsend TM, a business started by Florence native Barry Townsend, is a brand-design studio that brings big-brand experience to organizations of all sizes.

Townsend said the decision to join the chamber was something he wanted to do to get more involved with the community.

“Although the majority of my business is from outside of this market, I do believe that there are some opportunities here, and there’s a need for the services I offer here in the Pee Dee,” Townsend said. “I’m a member of this community, and this is a way for me to be involved.”

In addition to his business, Barry Townsend is the chairman of the Florence One Schools board.

“Beyond just my business, I can make connections that can help with the schools and such,” Townsend said. “As a district, we need to partner with businesses, and this is just one way that I can get involved. For me, it’s just a great all-around benefit.”

Townsend TM works closely with businesses and organizations to help them define or redefine their brand, design logos, websites and more.

Recently, Townsend completed the rebranding of the Florence Center and was involved in the branding efforts of Florence One Schools over the past few months. He has worked with big brands such as Target, Best Buy and Nestle Purina in their brand development and design efforts.

He said he is looking to bring those marketing and branding strategies to small businesses in the Pee Dee while also continuing to work with clientele from all over the nation.

“A lot of people assume that branding is just for the huge corporations, but a lot of the lessons that I’ve learned and rules that they use to create those brands are equally applicable and, in some cases, maybe even more so for a small business,” Townsend said.

“This is something that you can get right here,” Townsend said. “You don’t have to go to Columbia or Charlotte or Atlanta. There’s someone you can work with locally that will give you the same quality of work, and that’s not something you can typically find in a smaller market like this. If people have a need, I hope that they would search me out.”

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