FMU Students Contribute to United Way of Florence County’s New Website

After more than a year of research, collaboration, and creative planning, United Way of Florence County has launched a newly redesigned website inspired in part by research and recommendations from students at Francis Marion University. The launch follows a broader brand refresh for United Way of Florence County.

While the organization introduced brighter colors, updated logos, and a more modern visual identity, the changes went far beyond appearance. In recent years, United Way has transformed the way it invests in the community, shifting away from spreading smaller amounts of funding across many organizations and instead focusing on making deeper, more strategic investments capable of creating long-term impact.

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