Marketing Group to Discuss Florence Branding During Leadership Alumni Lunch & Learn

 The Florence Downtown Development Corporation and City of Florence, in conjunction with Florence County, The Florence Chamber of Commerce, FMU, Florence-Darlington Technical College and other local entities have initiated a community brand development process in an effort to better market the Florence community.
So what exactly is branding? In a nutshell it’s what people say about your community when you’re not around and what you can do about it. The City selected the Avant Marketing Group (based out of St. Louis, Missouri) to guide the community through the branding process.
During this Lunch & Learn, representatives from Avant Marketing will do a presentation about the process they’ll undertake and provide you with information on how you can be a part of the research about the community that we call home.
Event details:
Friday, May 20, 2016
11:45 AM – 1:00 PM
Doctors Bruce and Lee Foundation Library,
Stukes Meeting Room, 509 S. Dargan Street
Free to LFAA members, all others $10.00 to cover cost of lunch
Seating is limited so please RSVP to the Chamber today by calling (843) 665-0515 or by following this link: